The new trend of cosmetics based on 24-carat gold was launched, as it often happens, through photos on social media of beautiful Hollywood stars and world-famous models with their faces covered in gold masks. Today, cosmetic procedures with the most valuable raw materials are a luxury available to many more people than you think. And you don’t have to melt down the family jewels, because cosmetics offer a wide range of colloidal solutions with precious metal nanoparticles in suspension.
Gold, the ingredient of beauty
On the other hand, gold as a beauty ingredient is nothing new. Precious cosmetics were invented long before our era: the healing properties of gold were known in the heyday of Ancient Egypt. Even Egyptian queens covered their faces with gold dust to prolong their youth and beauty. In fact, according to legend, the ancient Egyptian queen Cleopatra had the skin of a girl because she used to “put on” a mask of pure gold before going to bed.
Gold in medicine
The precious mineral has also been used in traditional Chinese medicine as an anti-inflammatory, antibacterial and anti-aging agent, and even to treat various diseases of the body and mind. It was believed that gold could store the sun’s energy. Even today, it is said that gold jewelry can alleviate the condition of people with diseases of the nervous system, heart and musculoskeletal system.
Some studies show that it is effective in relieving pain and swelling caused by arthritis, rheumatism, bursitis, and tendonitis. In the past, it has been used to quench alcohol cravings, digestive disorders, circulatory problems, depression, obesity, and burns.
Gold, silver and health
Of all the colloidal metals, colloidal silver has the longest history in medicine. In fact, it is a real medical device that, before establishing itself in the antibiotic market, was widely used as a natural disinfectant and antiseptic for almost any type of infection. It was used to disinfect and heal wounds, ulcers and skin burns, for gastrointestinal and female genital tract infections, and for the prevention of surgical instruments.
Cosmetics
Today, instead of ancient recipes, scientific developments are used: using electrolysis or magnetic fields, gold is “broken down” into nanoparticles that seem to be able to penetrate the skin and bring other active ingredients of cosmetics with them. Gold particles are often added to anti-aging creams or serums in the form of so-called colloidal gold, a suspension of precious submicron-sized particles.
Colloidal gold in cosmetics does not yet have a sufficient theoretical basis, there are many studies, but also many doubts, although, like all colloidal metals, colloidal gold is also absolutely non-toxic and has antiseptic and, above all, anti-inflammatory properties. It seems that colloidal gold in cosmetics has the ability to regenerate damaged skin, as well as bactericidal properties and the ability to be a kind of conductor for valuable trace elements, improve blood circulation, stimulate metabolic processes and skin respiration. In addition, gold promotes the elimination of toxins and cell renewal.
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Pure beauty ingredients and what they are
In a world that is becoming more and more sensitive to environmental issues, the latest trend that embraces this philosophy of life, pure beauty, has developed in the cosmetics sector.
This is a “broad spectrum” concept that includes not only the search for natural and organic products, a theme that consumers are increasingly feeling, but also an eco-friendly lifestyle that is environmentally conscious and reduces waste.
In pure beauty, ingredients play a crucial role, as it is very important to follow this new concept of cosmetics, to free cosmetics from all impure ingredients such as SLES, mineral oils, artificial fragrances, synthetic dyes, allergens and all that is considered harmful to the beauty and well-being of the skin.
Thus, the choice of sustainable ingredients obtained through production processes that respect the environment is a crucial criterion for adopting a new cosmetic trend, a new trend in line with consumer needs and the sensitive issues of modern society. The focus is on sourcing local raw materials that favor local companies or fair trade actors, using plant-based, bio-fermented ingredients of natural or biotechnological origin and with processes that reduce emissions.
The market of pure beauty in cosmetology
The advantage is not only environmental, but also a fast-growing market with high profit potential for cosmetics companies.
The focus on finding recyclable yet highly effective cosmetic packaging, such as airless bottles, which reduce the potential for microbial contamination while also reducing the percentage of preservatives used, allows companies to benefit from more than just corporate image.